SAMSUNG A8

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The A-series already had the A8 model, but this device was not sold in Russia, it was supplied only to the Asian markets, it was distinguished by its larger memory capacity and screen diagonal. For Samsung, the entire A-series has become successful in most markets where it is presented, the ideology of the devices is simple: to give the same body materials as in the flagships, but give up some individual functions. For example, in Russia, the A-series is invariably in high demand, and a model like the A5 is consistently among the top ten best-selling smartphones, as it is interesting in terms of price / quality ratio.

The popularity of the A-series played a cruel joke with this model range, Samsung could not abandon the 2017 devices, and therefore we see not an update of those smartphones that we are familiar with, but the expansion of the line with two new devices - A8 / A8. Based on the number, it is clear that these are the flagships of the line, but also, if we abandon the A-series, then they can be called everyday flagships, replacing the S8 / S8, that is, simplified versions of these particular models.

Each smartphone is created with an eye on the nearest devices, in the case of the A8 / A8 they looked not at the A7 2017 at all, but at the S8 / S8, since they have high sales and good potential for a long life cycle. For some consumers, curved screens seem uncomfortable; they want ordinary, flat displays. Inside, Samsung was considering creating a simplified version of the S8 / S8, which appeared in the face of the A8 / A8. But these devices were ideologically very different from the A3 / A5 / A7 of 2018, which were also created in parallel. There was a need either to withdraw the old line from the market, or to change the price drastically, which was also impossible, since the line in the J-series began to pour out. By pulling the string, Samsung actually destroyed its own concept of the product line, disrupting the harmony of positioning. The way out was found in the cancellation of three new models of the A-series, creating an alternative for the flagships, these devices clearly fit into the concept of everyday flagships and inherit the best features of the S8 / S8.

Compared to the company's flagships, the A-series always offered an average quality of the main camera, it was outperformed by the S-series, this was a  SAMSUNG A8 deliberate step to keep the difference in perception of the devices. In the A8 / A8, the camera was noticeably improved, but the dual main camera was abandoned, placing it as the front one. The decision, at first glance, is controversial, but the same S9 receives a dual camera by analogy with Note 8, positioning becomes clearer, as well as the difference in price between S9 and S9 increases (55 and 70 thousand rubles in March, approximate price). Based on these prices, it turns out that the A8 / A8 fall exactly in the middle, they cost almost half the price of the flagships of 2018, which will be released in March. Of course, a comparison with the S8 is necessary, since for many, especially at the beginning of sales, the choice will be between these devices, since the price is relatively close. But we will deal with this later, but for now let's return to why Samsung's A8 / A8 is needed.

We can say that these two paired models with the same set of capabilities are not just an expansion of the model range, it is an expansion of the ecosystem. So, they have already added support for Gear VR, which has never been in the A-series. Prototypes worked with a DeX station, but in commercial samples, such support will probably be removed so that corporate clients are guided by the S8 / S9 / Note.

To summarize all of the above, the A8 / A8 look like everyday flagships that provide a number of advantages over the S-line (FM radio, flat screen, longer battery life, two SIM cards and a memory card at the same time), and lose functions , which are not needed by everyone (DeX, wireless charging, dual main camera, AKG headphones included). In many respects, this is a reasonable economy for those who do not require all the latest chips from the device, but approach the choice rationally, and not at all emotionally. Let's take a look at what the 2018 A-series flagships are offering to users.

The fact that the A8 / A8 is difficult to distinguish from the current flagships of the company from afar, obviously, they are made 

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