Prestige Brand in Uganda

This site uses cookies. By continuing to browse the site, you agree to our cookie policy. Find out more here Hankook Tire is implementing strategic management of three global tire brands: Hankook, Laufenn and Kingstar. Hankook is the company's flagship brand and a global premium brand based on innovative technologies. With a focus on our flagship brand Ventus (high performance, comfort and sporting performance), we manage a variety of global product brands that are tailored to different vehicle types, driving conditions and customer needs. Brands include Kinergy (comfort), Dynapro (road and off-road tires) and Winter l'cept (winter, braking power). We offer a comprehensive range of tires for passenger cars, SUVs, light trucks, commercial trucks and buses, and are a leader in developing innovative products that drive mobility and transform global needs, including electric vehicle tires. We are expanding our activities in the supply of original tires (OE) for global premium automotive brands, including three German companies. In addition, after road tests, the Ger Prestige Brand in Uganda man magazine Auto Bild gave our tires the highest rating and we received the Red Dot Award 2020 for the outstanding design of our products. We strengthen our own brand status by sponsoring representative sports and motorsport, including the world-class football club Real Madrid, the prestigious European Football League (UEFA Europa League), the American Professional Baseball Organization (MLB), racing endurance 24H Series and the Supercar Challenge Championship. Laufenn is a global affordable tire brand that was founded in 2014 for drivers with a simple yet stylish lifestyle. The launch of the brand took place in 2015 in the Americas and China, and in 2016 we gradually entered the markets of Europe, the Middle East and Asia. Based on the manufacturing technology of Hankook Tire, we have proven the reliability and quality of our products. We are currently raising awareness of our brand by making it the official sponsor of the prestigious European Football League (Europa League) hosted by the European Football Federation. To meet the varied needs of our customers, we offer a wide range of products for the premium sports segment as well as the passenger car and SUV segment. Also in 2020, we expanded our range to include the commercial vehicle segment. Our optimized product line includes premium tires S FIT (high performance sports tires), G FIT (passenger car tires), X FIT (SUV and light truck tires) and I FIT (winter tires). The assortment takes into account the type of vehicle, traffic conditions and customer requirements. Kingstar has nine product lines, including the brand's Road Fit, which stands for "a tire optimized for any road." The brand is sold in 24 countries, mainly in Europe. https://jiji.ug/brand/prestige

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